For LVMH, the Exploration of Tactility was an exclusive experience in the Hamptons, New York to unveil Dom Pérignon Vintage 2015 and Vintage 2006 Plénitude 2, featuring a gastronomic experience with culinary phenomenon, Chef Francis Mallmann.

Dom Pérignon partnered with Duke Media to step away from typical social media tactics and instead spotlight the celebration of its new vintage bottle. While many brands turned to AI and deepfake techniques for eye-catching social stunts, we embraced a more tactical, raw, and practical approach—one that honored Dom Pérignon’s commitment to detail, heritage, and craftsmanship. The result was a practical social stunt captured entirely in a single, uninterrupted take.

The impact was immediate and undeniable. The video took social media by storm, sparking a frenzy of engagement as audiences marveled at the precision and artistry behind the execution.