CeraVe.A Walk in Our Shoes.

Duke Media partnered with CeraVe to produce Heroes Behind the Mask: Chapter Two: A Walk in Our Shoes, a documentary-style video series honoring the everyday sacrifices and resilience of nurses across the country. Following a nationwide call for stories, four nurses were selected and Duke Media traveled to their hometowns to capture their personal experiences through intimate, unscripted films. Featuring real nurses rather than actors, the series brought authenticity to the forefront, transforming their individual stories into a powerful celebration of the healthcare community. The campaign surpassed its goal of 100 million views and earned national media attention from The New York Times, People, Extra TV, Upworthy, and others. Heroes Behind the Mask was also recognized as a finalist at the Shorty Impact Awards.

Client

CeraVe

Discipline

Motion

Year

2022