COLTON DUKE SOREF
DIGITAL & SOCIAL MARKETING PROFESSIONAL
DIGITAL & SOCIAL MARKETING PROFESSIONAL
creating original content, managing teams, securing distribution & striking partnerships with major international companies as well as growing startups.
I was the 5th employee at a social media startup, TINT, that I helped grow to 40+ employees and a successful exit in 2018. Since, I've created and sold a travel directory, WeSideTrip, and launched a Podcast/WebSeries, Anderson Street, focused on proving we, as Americans, are more similar than we think - even in this political climate. Moreover, I am growing my own photo/video business, Duke Media, and have created content for global brands including: Google, Estée Lauder, Master & Dynamic, Firefly Music Festival, McDonalds, iHeartMedia, etc.
I understand tech, content and media and am intrinsically curious about finding creative solutions to complex problems.
Co-Creator | Producer & Director
2018 - Present
Produced, Directed & Edited conversational web series distributed on YouTube and all social platforms.
Successfully raised $25,000 for inaugural season & created all corresponding pitch materials & marketing collateral.
Managed production crew of 10+ people including: set designers, audio engineers, lighting experts & cinematographers.
Developed & managed budget for all production needs and ensured on-time delivery & on-budget productions.
Successfully launched, edited and distributed the Anderson Street Podcast for all platforms (Anchor, Apple, Spotify, Stitcher, Google, etc.).
Organized live event series with @TheAssemblage NYC. ~60 attendees at inaugural event.
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Creative Director
2017 - Present
Built business architecture and pricing model for multi-person independent productions totaling 10+ million views and counting.
Developed creative strategy, ran operations, negotiated deliverables and executed on-budget productions
In charge of all pre-production, production & post production needs for all client deliverables.
Assistant Editor & Camera Operator on Sixth of June, produced by Academy Award Winning production company, Fictionless
** RIIFF official selection **
Featured photographer on Remote Year homepage (1M+ page views/month) and profiled in inaugural e-book (shared to 700,000)
Unsplash: Top 25 Photographer 2018, 13.7 million impressions, 141k+ downloads, features on Instagram and newsletter.
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Co-Founder & Head of Growth
2017 - 2018
WeSideTrip is a curated directory of the best local events, getaways, and unique experiences from around the world. Discovered by the travel community for the travel community.
www.wesidetrip.com
Developed and successfully launched travel network to more than 2000+ members, generating 120 pieces of content, from 40 countries across 5 continents
Secured partnership with Remote Year
Featured on Product Hunts Top 10
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Director | Business Development & Strategic Partnerships
2014 - 2017
**Acquired by Filestack**
5th employee and grew Annual Recurring Revenue more than 200% year over year ($6million), leading to a successful acquisition in 2018.
Managed team of 5 while consistently exceeding quarterly sales quota totaling $3 million for all accounts.
Promoted YOY from Account Executive to Director.
Identified and secured largest DOOH partnership in company history, Broadsign & Brightsign
Oversaw digital strategy for portfolio of global brands and agencies including: Nestle, Loews Hotels, Octagon, NHL, Ogilvy, NHL, StubHub at Super Bowl 50, SJ Sharks via Cisco, Stanford, Travelocity and many more
Secured in-kind event sponsorships & keynote speaker at 10+ industry conferences.
Company successful exit, September 2018.
read more about the acquisition —>
Account Executive
2012 - 2013
Worked directly with ad agencies & music supervisors to generate revenue for SFFTV catalogue & original composer partners.
Identified & secured outbound sales opportunities in film, television advertising, and trailers.
Aided in music searches from record labels, publishers, music houses and producers.
Provided customer service for both ad agencies & composers through in-person meetings & timely email communication