Duke Media was proud to partner with CoynePR and Fresh Express to bring the Express Yourself campaign to life—an energetic push across digital, social, and connected TV featuring celebrity Chef Nick DiGiovanni.

At the heart of the campaign was a simple idea: the kitchen isn’t just a place to prepare meals—it’s a canvas for creativity. With that in mind, we set out to produce a suite of original assets that celebrated experimentation, self-expression, and the joy of trying something new.

From elevated recipe content to dynamic visual storytelling, our creative spanned a full spectrum of formats, each designed to educate, engage, and inspire. The result? A bold, fresh take on how salad can be savored—and a campaign that reimagined Fresh Express as more than a brand, but a spark for creativity in the kitchen.